Recently Duarte Communications generously instructed an elite set of social entrepreneurs* on how to design and deliver a truly great presentation. And on the August 23 when that they all presented their business plans, every single presentation was visually appealing and commanded your interest! Here I’ll share with you my take on just one of Duarte’s nuggets of wisdom and how it can shape a great business plan presentation.
The Nugget
Michael Duarte shared that their research indicated that great presentations have this pattern.
‘Nuf said for you super-intuitive types out there, right?
For those of you who need a bit more spelled out: You grab and keep the audience by taking them through a series of lows and highs. You, the presenter, orchestrate those downs and ups and become their hero by taking them on an interestingly suspenseful and ultimately uplifting, confidence-inspiring journey.
Putting It To Work for You
This is my interpretation of how to put that pattern to use in presenting a business plan. You don’t necessarily use these words—they are meant to describe how the same old boring elements of a business plan can be communicated as an interesting story with a cadence that fits the Duarte pattern.
Key Take-Away
Most people think that being taken seriously requires a flat, even, and unemotional presentation. In fact, to be heard, you need to create emotion and dynamic changes.
The 19 social entrepreneurs who were part of Santa Clara University’s Global Social Business Incubator this year did a great job of making the audience want to actively support their plans. Their commitment to affective action created the same in others. Click here to see their presentations.
Input and Inquiries Welcome
Do you have a favorite tip on making business plans engaging?
If you could use help with developing the actual plan or communicating it contact me.
AffectiveAction 
Very nice article Taia!
Thanks, Mike! We can all use a bit less “death by PowerPoint”and a lot more telling a good (valid) story. 🙂 Best wishes,
Taia