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    • Renewable Fuel for a Brilliant Life
    • How to Manage Women: Tips #2 and 3
    • How to Manage Women Tip # 1
    • Compassionate Capitalism
    • Stop That Focus Group!
    • To really change people’s behavior: Use the right word.
    • Is This the Coolest Company Ever?
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Browsing Category General Management

Renewable Fuel for a Brilliant Life

November 17, 2017 · by Taia Ergueta

tree

Two days ago I heard part of a taped interview on the radio. The last sentence stood out, as almost no other I have encountered, as a recipe for fulfilling one’s potential.

The sentence:

“ …it always stops me in my tracks, because, as long as I remember that there is someone on the other side of the piece of equipment, the camera, who is watching me with expectation, and it can shape what they do next, I have to take what I do seriously every single day.”

That was Gwen Ifill, talking about being on one side of the television camera, aware that young girls were on the other side, absorbing a sense of what was possible for them.

I had to think about why I was so struck by this sentence.

Both adversity and privilege present us with reasons to be less than our best selves.  Ms. Ifill reveals an antidote: A single, simple, completely reliable impetus.

Few people have an audience in the millions. But we all have an audience—many people who encounter us directly or indirectly. Encounters with us “shape what those people do next”, for the better or for the worse.

But the power in that sentence is not that it makes us think of our impact on others. The breakthrough in that sentence is this:  Being conscious of the impact that we have on others’ aspirations and actions, we are inspired, no, compelled to raise our game, to take ourselves more seriously. And therefore, perhaps to…

Expand the goal

Offer that insight

Express that sentiment

Dig deeper

Commit more selectively

     Sign your work

Use better words

Delegate

Value your time

Be even more visible

Raise, or lower, your voice

Cross boundaries

Learn publicly — and privately

Do

Be powerfully generous

…

 

Thanks a million, Ms. Ifill

 

Photo Credit: Copyright Jane Pedrick,  2017

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How to Manage Women: Tips #2 and 3

May 20, 2013 · by Taia Ergueta

tv calibration

Tune Your Performance Assessment Meter

As the evolved leader you are, I am sure that when you assess performance you try to use an objective standard and objective observations of how people perform against that standard and their commitments. But signals from your employees can color your assessment. Here are two female tendencies that may erroneously skew your view of their performance and potential.

Tendency A:  “I Should Have…”

Say the product does not meet the customer need. Or maybe the reorganization wasn’t implemented well and productivity is taking a nose dive. Perhaps the company you were about to buy is now part of your gloating competitor. Whatever the details, an initiative has gone south and there is definitely “no joy in Mudville.” One or more people will come out of this with something between a smudge and a big black mark on their scorecard.

The stories that people tell around a failed project have a big impact on how they are remembered and evaluated. In this context, women tend to do themselves a disservice. Read More →

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How to Manage Women Tip # 1

May 17, 2013 · by Taia Ergueta

hero_heroine_by_dancellamadance-d31vdp2This post is not about why you should focus on how to manage women better.  OK, maybe just one sentence on that: Whether you are a first time manager or a seasoned executive, you can make a major contribution to your company and your career by managing women better. There is a lot of data on why that is true.  There is less info on how to do it.

objectionOutrage Deflector:  Yes, we are all individuals.  And..yes, many of these ideas apply to men as well.  And… no, not all apply to all women.   All that being said, there are patterns that apply to women disproportionally. and bosses who learn them and manage accordingly reap huge benefits.  Notice I did not say “men who learn them”;  women don’t magically think of this stuff either!

Read More →

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Compassionate Capitalism

May 5, 2013 · by Taia Ergueta
cash mob

Cash Mob in Action

Economic policy affects our business and private life daily. But most people avoid thinking about it.  Many bigger picture economic theories can seem impractical, extreme, or so complicated that people sometimes retreat to overly simple reasoning. John Tomasi’s work proposes an alternative approach.  It is good food for thought about our personal and business decision making. **

Read More →

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Stop That Focus Group!

May 3, 2013 · by Taia Ergueta
snickers_focus_group_new_30_03

Source: Snickers Ad

The only thing worse than not having an understanding of customer needs is having an incorrect understanding of customer needs. If you think that you avoid that by going straight to the source and asking them…think again.

Here is a surprising insight from those who study the psychology of decision making.  Radiolab* reports that Professor Tim Wilson of UVA did the following experiment as part of his research on choice:

Students were given the opportunity to take a free poster home:  Either the well-known Cat Clinging to a Bar poster, or a poster of an impressionist painting. Half of the students could simply take the poster and half of them were also asked to write a brief description of why they chose the poster. Six months later, they were asked if they still liked their chosen poster.

Read More →

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To really change people’s behavior: Use the right word.

December 16, 2012 · by Taia Ergueta

geese flying 72 dpiYou are only leading if they are following — i.e., acting on your ideas.  Here is a surprising and extremely simple way to dramatically increase the actual behavior changes you effect.

In a study described in the Stanford University Center for Social Innovation, all  the people involved were asked to  perform the same task but some were told it would be impossible for the researchers to know “whether you are cheating,” while others were told it would be impossible to know “whether you’re a cheater”.  The first  group (who got the instructions referencing “cheating”) cheated far more than the latter  group ( who got the instructions referencing being a “cheater”).  Similarly, in the recent election season, appeals to citizens to “be a voter” had much more impact on behavior than did exhortations to “vote”.

The choice of wording makes all the difference in the resulting behavior!

woman shades hero sizeWhat these examples indicate:  We act on self-image.  In other words we all want to have a positive identity.  If you paint people a picture of a undesirable self, they are likely to stop doing the negative action as associated with it.  Similarly,  if you paint them a positive image of a person, they are likely to adopt the positive behaviors associated with that image.  In contrast, people are much less likely to change their behavior if you just describe the behavior in question.

Apply This Finding to be Help People be Fantastic 

When trying to influence a change in behavior, describe an identity (nouns), not actions (verbs).  For example:

  • Speak to people about “being an innovator”, not about innovating.
  • Remind someone preparing an important presentation to “be an inspirational speaker”, not to speak inspirationally.
  • Set a ground rule that everyone on a team will “be a punctual member”, not that everyone should be on time.
  • Tell yourself that today you will be “a paragon of focus”, not that you’ll really try to not be an email-slave

A Corollary

For many years I have used a related approach.  There’s no Stanford study behind this one, but here it is anyway:  I find that if you treat people as if they were their best selves, they shift their behavior more in that direction.   (As you can imagine, this definitely does not work on sociopaths.  Consequently,  it is a pretty good sociopath diagnostic.)

Have a great day.  And remember:  Be an Influencer!

Click here for the Article from the Center on Social Innovation.

Click here for the abstract of the actual “cheating/cheater” study.

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Is This the Coolest Company Ever?

December 7, 2012 · by Taia Ergueta

ecofuelSplurge on promoting immense real impact by one of the coolest companies I have encountered.   I had the honor of serving as a business advisor at a speed-pitching event by the 2012 Tech Museum Tech Award Laureates.  (More on this prestigious Silicon Valley award program below.)  There I met Sanga Moses, CEO of Eco-Fuel Africa.  He is an inspiring and experienced young social entrepreneur whose company has  a validated model for doing all of the following simultaneously:

  • Reduce deforestation (in Uganda which is already 70% deforested!) & contributes to re-forestation
  • Turn farm waste into safe fuel and fertilizer — reducing peoples costs as well as the serious health impacts of other fuels
  • Provide men and women with their own businesses as manufacturers and distributors of those products
  • Enable children to go to school instead of searching for wood

That is a lot of impact!  More on the business model that creates all these benefits can be found below.

The Eco-Fuel Business Model

Eco Fuel Business Model
Learn more about Eco-Fuel Africa social venture from their website (Click here) or from a YouTube video (click here).

How You Can be a Part Through Funding

Until December 12 you can use your phone to help fund Eco-Fuel toward sef-sufficiency or fund other Tech Museum Laureates.

Pledging instructions for funding Eco-Fuel (Pledge now through December 12, 2012)

  • Text 41444
  • Enter tech [space] pledge amount [space] fuel

For info on how to fund other Laureates by phone through the Tech Museum between now and Dec 12:  Click here.

Tech Awards information:

“The Tech Awards is an international awards program that honors innovators from around the world who are applying technology to benefit humanity.”  This year’s categories were:

  • Environment
  • Education
  • Young Innovator
  • Health
  • Economic Development
  • Sustainable Energy

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Hewlett Packard

December 2, 2012 · by Taia Ergueta

greenhouse150cropThe nth self-inflicted injury (Autonomy) flings Hewlett-Packard into recovery mode once again.  I feel pained each time one of these poor decisions comes to light and takes its toll.  I loved that company.  You would have loved it too.  It was not just another business entity, it was one of the great institutions of Western Civilization.  David Packard and Bill Hewlett created a management system that was absolutely the best system for turning human capital into societal contribution.  Part of the evidence of this is that that system worked worldwide and across industries.

I speak of Hewlett Packard in the past tense not because I think they are doomed but because the company that now bears the name is a completely different company from the one I knew. I left HP in 1999 to join the spin-off, Agilent Technologies.  So I don’t pretend to know anything about the current situation there.  But I do know that the original HP’s formula for greatness is too important to allow it to be discredited by association with the current mess and too valuable to be forgotten.  There is so much to share with you about the very accessible magic of the HP that grew at a compounded annual growth rate (CAGR) of 23% for over 50 years. Today I think I will just share a story  and a summary description of the magic.

When I Realized Something Was Very Wrong

In the mid 1990’s the late Lew Platt was CEO of HP.  He and his CFO understandably worried that it would be increasingly difficult for HP to keep up the phenomenal record of 23% CAGR from 1942 to 1995.  In 1995 the company reached $31.5 B in annual revenues.  To grow even 15% in a year meant that the company would need to find $4.7B in new revenue.  So they asked the Corporate Development group to identify strategies that other companies had used to created growth.  I got the assignment.  It was a great project.  Since the General Managers of the businesses units were already thinking continuously about how to grow those existing businesses, I put particular emphasis on how companies got into new businesses.

I presented the findings to the executive team.  There was good discussion and questions.  Close to the end, one executive spoke assertively, saying in essence:  “This is all very interesting, but things are going pretty well.  Things have gone pretty well for us without doing any of those things, so maybe that means that we don’t need to do them.”  Though stated as a hypothesis, it was a conclusion.  The interesting thing is that he was wrong on two counts:

  1. First:  The company HAD done those things. Bill (Hewlett) and Dave (Packard) were intuitively new venture investors. The entered new businesses when the company did not NEED to do so.  They went into countries (like China in ) when  there was “no” market there yet.
  2. Second:  Financially things were going fine but that cadre of professional managers were focused on being careful stewards of their large businesses, not on creating high value new businesses. This paucity of internally generated growth encouraged later CEOs to plunge into a series of unfortunate acquisitions.

What Was Astoundingly Right Before So Much Went Wrong

I share this with you now because notwithstanding the many mistakes of the current HP, the important message of this post is that the key success factors of the original HP apply today.  Here is my summary of the HP success formula:

  • Beakers 4_3Products that made a big unique contribution
  • A system that built and unlocked human potential better than any other
  • Executives that used informed intuition to make bold moves that they then made successful
  • A commitment to customer success
  • Financial discipline

This formula does not seem to have been applied at the company with the HP name for some time but none of us should make the same mistake.

The original HP version of those elements create virtuous cycles of high expectation and high performance.  Those cycles, in turn create their own fuel of profit and goodwill.

More specifics on this in future posts.

For a personal discussion of how to apply the HP formula contact me.

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Five Change Management Key Success Factors

November 24, 2012 · by Taia Ergueta

Who is NOT trying to make change happen faster? Managers want employees to take up the banner of [fill in the blank: More Innovation? Fewer missed deadlines?].  Employees want managers to take off the blinders and [fill in the blank: Call fewer meetings and reports? Stick to a set of priorities for more than a month?].   Regardless of your change agenda, I think you’ll come up with good change management ideas from this unusual source.

The Source

Unilever is taking sustainability seriously. A recent Triple Pundit article notes, “the company’s target is to halve its carbon footprint by 2020”. Fine, what is impressive is that their carbon footprint calculation includes the carbon usage by consumers of their products. In fact, they estimate that “68 percent of it comes from consumer use of Unilever’s products” and they are tackling the task of getting people to reduce that dramatically. First target:  Getting consumers to reduce food waste. This is a fascinating change management project and I encourage you to read more about it, but something that caught my attention was their use of “Five Levers of Change”. I think they apply regardless of the kind of change you are trying to drive.

Read More →

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Got Demoted? It’s an Opportunity

November 21, 2012 · by Taia Ergueta

A youngish friend, let’s call him Matt, got a great job with an exciting and inspirational start up right out of college.  He was part of the core management team and, although the work load was extremely heavy, he was delighted by the opportunity to grow and contribute at such a high level so early in his career.  The feeling was mutual:  Matt got many accolades from his boss, the CEO,  for his strong performance and great attitude.

Trouble in Paradise

Recently Matt called and was very disheartened.  He had just been told that his boss had decided to hire a manager who would now be Matt’s boss.  The CEO explained that he himself doesn’t have the expertise in Matt’s function, so he had decided to hire someone with deep expertise.  Matt’s CEO emphasized that the new manager would be much better equipped to help Matt develop.

Read More →

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